Independent design studio — Copenhagen, New York, Tokyo Est. 2012 · Now booking Q1 2027

Design that goes to the bone.

Since 2012 we've made identities, websites and whole worlds for the brands everyone knows, and a few everyone soon will.

Selected work
The studio

Marrow is a studio of sixty-one people who believe a brand should be felt before it is understood.

We work with ambitious companies on the parts of their story that matter most: the name on the door, the site people arrive at, the film they remember. Small teams, long relationships, and no account managers between you and the people doing the work.

Selected work

05 projects · 2025 – 2026
Everything on this page shipped in the last eighteen months.Request the full archive

The studio

What we say / what we mean
Move your cursorto read what we mean

We build considered, strategic brand ecosystems that perform across every touchpoint, designed by a multidisciplinary team in close collaboration with stakeholders.

Beginnings

Marrow started in 2012 in a basement on Jægersborggade, Copenhagen. Ida Lindqvist had left a large agency. Tomas Achterberg had left a large tech company. They agreed on almost nothing, except that the brands they admired felt like one stubborn idea carried all the way through.

Now

Fourteen years later that idea is sixty-one people in three cities. We still work in teams of four or five. We still argue about kerning. We still say no more often than yes, so that every yes gets everything.

How we work

Strategy, design and code sit at one table from the first week. You meet the people who make the work, not the people who present it. We build what we design, and we stay around after launch, because the launch is where a brand starts to live.

0Years, and counting
0Studios: Copenhagen, New York, Tokyo
0People, one of whom is a dog
0Awards since 2012
What we do
  • Brand identityNaming, strategy, identity systems, and the guidelines that keep them alive after we leave.
  • Digital experienceWebsites, products and platforms. Designed and built in-house, from the first sketch to the last deploy.
  • Motion & filmTitle sequences, campaign films, and the small loops that make an interface feel alive.
  • Type designCustom typefaces for brands that need a voice nobody else can borrow.
  • SpatialRetail, exhibitions and events, where a brand finally has to stand up in a room.
Copenhagen--:--

Jægersborggade 43
2200 København N
Since 2012

New York--:--

195 Chrystie Street
New York, NY 10002
Since 2017

Tokyo--:--

Nakameguro 1-chōme
Meguro-ku, Tokyo 153-0061
Since 2022

Recognition

2024 – 2026, selected
212 awards since 2012, including four Grand Prix, three Black Pencils and two Sites of the Year.We keep them in a drawer.